Google Ads For Lawyers & Law Firms to Find New Leads Fast
With competition online at an all-time high, your law firm needs to stand out from the crowd in order to get noticed. One of the best ways to get noticed is through Google.
If you’re not sure how to get noticed on Google, however, you can end up spending a lot of time and money on marketing strategies that don’t give you the leverage you need.
When done right, AdWords for lawyers helps your business get seen at the top of targeted and relevant key phrases in Google’s search engine. Also known as Google Ads, Google AdWords is an excellent way for lawyers to reach their clientele, but you don’t want to go at it alone.
You want to work with Google marketing specialists that understand Google AdWords for attorneys like the backs of their hands. BCP Law Marketing has all the tools needed for your company to be found by the right audience, increasing your chances of generating leads that convert.
How We Use AdWords for Lawyers
By using Google’s pay-per-click (PPC) advertising to direct traffic to your website, you can quickly acquire new leads. To do this, we offer a variety of powerful services to market your website to its highest potential.
High-Quality Keyword Research and Use
While anyone can compile a list of search engine optimized (SEO) keywords for lawyers, not everyone knows how to use that list in a way that generates results. What often happens when businesses try to do it alone is that they either use PPC keywords that don’t reach their market audiences, or they don’t use the right language to encourage viewers to click that potent button that leads them to your website.
Akin to throwing your money down the drain, having the wrong people click on your ads is a good way to lose out on missed opportunities that could otherwise be spent on attracting the right people to your law website.
We don’t just focus on the phrases of the highly researched keywords that we use for your website. We aim to maximize keyword phrases through intentional language that encourages people to click on your enticing ad, ultimately driving sales to your website.
If your law firm relies strongly on the use of local customers, our keyword research also includes location-based phrases that help you get found locally. Regional marketing is an effective method for generating leads that convert, as those searching for the keywords we’ve hand-picked for you are already searching for a service in your area. This increases their likelihood of investing in your company.
Conversion-focused Landing Page Included
Once someone clicks on your website, you want that page to be as tempting as possible. All of the successful keywords in the world won’t convert without an attractive landing page that gives your newfound leads options.
That’s why, in addition to the powerful keyword research and language that we incorporate into AdWords for attorneys, we also include a customized landing page designed specifically for you and your company. This landing page has targeted information and actionable prompts that allow visitors to take action.
Be it through your services, reaching out to you, or signing up for some insatiable freebies, our customizable landing pages for lawyers is conversion-focused with your branding in mind.
Refine and Adjust
Pretty doesn’t always mean better when it comes to having a good website for your law firm. Here at BCP, we pride ourselves in the balanced approach we take that includes aesthetics and functionality. Our stunning landing pages and web design go hand-in-hand with the carefully-crafted keywords so that your Google Ads actually work.
Even then, our job’s not done until we’ve crossed the t’s and dotted the i’s on your website. We work with you closely until you’re satisfied with the final result. As with most content and marketing strategies online, what works one minute is subject to change.
That’s why we also provide maintenance services that include adjusting keywords and other elements to the complete product as needed so that your Google Ads don’t become outdated. When we're running Google ads for lawyers, we constantly keep pushing and striving to get you the best results at the lowest cost.
We'll Work in Your Account
It’s no secret that there are many law firm agencies out there for helping attorneys just like you use Google Ads. It can be hard to know who to trust when it comes to working with a company online. That’s why we work in your account so that you never feel like you’re being held hostage as we create your content.
Monthly Reports
Want to know how we maintain your website’s performance? We use analytics to research the effectiveness of keywords, landing pages, and content. Our trained specialists are equipped to evaluate AdWords for lawyers and determine which phrases are yielding the best results.
You don’t want your visitors to leave your website, and neither do we. Our monthly reports can be used to highlight areas in the funneling process that are causing your leads to not convert. PPC gives us an upper-hand in your marketing campaigns. We use monthly reports to:
- Track form submissions
- See how many people are downloading your documents
- Assess the amount of website visitors on each of your pages
- See where people are abandoning your site
- And more!
Each statistic we generate tells a story about your website, be it through where visitors are exiting out of your pages or where visitors are attracted to the most. We can help you navigate and troubleshoot what’s working and what isn’t, increasing the conversation rates on your website.
Case Study
See just how we achieved a 80% Increase in Visibility a Full Service Law Firm
Starting my own practice...was a lifesaver for me
Gina was a lifesaver for me as I was starting my own practice and needed a website that would be user friendly for clients. From the beginning of the process of setting up the website to the end, she explained everything clearly so that I knew what to expect at every stage. The end result is a website that greatly exceeds my expectations and does everything I wanted it to do. I would wholeheartedly recommend Gina and BCP Digital Marketing.
Easy to work with...
Great job designing a beautiful website and marketing it..
Gina and team did a great job designing a beautiful website and marketing it. She really thinks through each part of the project. Plus, she goes the extra mile to make sure we are getting all the features we need for our industry. I appreciate the personal attention she gives to her projects.
Amazing to work with...
BCP was amazing to work with. They took the time to fully understand my needs and work well within my budget. The end result was more than I ever hoped for. They were easy to work with and made the process simple. I've worked with others before & always ended up being disappointed. I definitely recommend them.
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