Law Firm SEO Services


For lawyers and Individual Attorneys Who Demand Nothing But The Best

Law Firm SEO That Delivers What It Promises

According to the National Law Review 96% of people seeking legal advice use a search engine and 72% of them only contact one attorney.

This is a huge opportunity for you to get in front of these prospective clients on search engines, demonstrate your expertise, and get them on the phone.

Our Law Firm SEO strategists have the passion, knowledge, and skills needed to get your law firm's website skyrocketing through Google and other major search engines.

Doesn't it make sense to use a law firm marketing agency that specializes in law firm SEO services?

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Law Firm SEO Custom Strategy Process

4 Cornerstones of Our Law Firm SEO Services


  • Keyword Research
  • Keyword Identification & Mapping
  • Content Review
  • Monthly Content Development
  • Thought Leadership
  • Lead Gen Magnets
  • Service Pages
  • Refreshing Old Content


  • Google My Business
  • Directory Submissions
  • Manual Citation Building
  • Citation Management
  • Google Posts
  • Directory Submission


  • SEO Best Practices Review
  • Search Friendliness
  • Schema
  • Titles & Meta Data
  • Alt Tags, etc.
  • Google Search Console
  • Google Analytics Goal Setup
  • Link Profile Research


  • SEO Opportunities Evaluation
  • A/B testing
  • Onsite evaluation & improvement to increase site conversions
  • Behavior Flow Analysis
  • Competitor Analysis

Law Firm SEO Services May Include

Website Improvements

As part of your Law Firm Seo Services, we will "take over" your website and make any changes needed in order to help your seo campaign.  This could include:

  • Navigation
  • Site speed
  • Lead generation tools
  • Fonts, Colors and general branding consistency
  • So much more

Developing Practice Area Pages

This is very important for every law firm. This targets you in front of people people who are searching for a particular legal service. So, we’ll build and develop your practice area pages. For example, if you do personal injury law, we’ll develop pages for elder abuse, motor vehicle accidents, wrongful death and so on.

Keyword Research

What are your clients really searching for? We'll do the research and these will be your targeted keywords. So, if someone is looking for an environmental lawyer in Miami, we’ll do everything we can to connect them to your firm.

Link Building

We find high quality websites to create backlink that point to yours. Why’s it important? High quality link building is one of the three most important ranking factors for lawyer SEO

Local Law Firm Seo Services

As part of our Law Firm SEO services we will optimize your local presence as well.  Ongoing activities will help ensure your website ranks well in the 3 shown websites in the map-pack.

Ongoing website development

We’re playing the long game. What that means is as your SEO campaign goes on and grows, so will your website. We’ll continue to make site improvements and adjustments in regards to SEO.

Content Creation

As part of our Law Firm SEO services, we will continually develop and publish new content, usually in the form of articles or blog posts, that has been optimized to help your rankings and draw in clients.

Analytics & Reporting

You’ll receive monthly reports letting you know about where your traffic is coming from, who’s contacting you, what keywords are bringing them in and how those keywords are performing.  This helps you see the benefits of your SEO investment.

FAQs about Law Firm SEO Services

Search Engine Optimization (SEO) is the process of improving your site to increase its visibility for relevant searches.  In other words, it is the process of ranking you higher in Google, Bing and other search engines. This will help deliver consistent prospective clients to your business organically (not paid) and should be an essential part of every law firm’s digital marketing strategy.

Law Firm SEO is the process of configuring your online presence so your website ranks higher in search engines for specific keywords. SEO for law firms is incredibly valuable because it puts your law practice in front of someone's eyeballs at the very moment they are searching for your services

Did you know that 75% of people searching on Google don't scroll past the first page of search results?  Given the fact that there are almost 1,000 monthly searches for ‘criminal lawyers Chicago’ alone, each of those searches represents a prospective new client.  And if you're not being found, those new clients will go to someone else.  Good law firm SEO services can increase your visibility and help promote your legal services over your competitors.

Our SEO strategy is tailored to match your practice’s business goals. Your SEO strategy will be based on keyword research that reflects your practice area and area of expertise (e.g., Energy, environmental, personal injury, criminal law, etc.). Link building and content creation are other aspects of our search engine optimization program.

PPC can produce immediate results which is great.  But running Google Ads with CPC of $98.00 per click is not sustainable. This is why search engine optimization should always be a part of your marketing strategy.  Law Firm SEO services can be a cost-effective approach.

As much as we hate the cliched "it depends", it really does.  If you're starting out with a brand new website or are in a hyper competitive market, this may take longer.

In most cases, law firms usually start seeing their SEO efforts start gaining momentum around 3-6 months, with really good results realized around nine months to a year. In year two, most law firm websites will be able to rely on SEO for a steady stream of new cases each month and be able to start adding additional phrases to the strategy to gain additional clients.

We'll be upfront with you with our estimates on timeframes when we talk to you and discuss your individual goals.

As much as we hate to say it... it depends.

Factors that play the biggest part are your location, how competitive your speciality is, the size of your site and your specialized area of practice.

In general, our ongoing SEO programs begin at $2,500 per month. At this cost we’d be able to produce for a single area of practice in a single market. As the number of practice areas and the competition of the market increases, as do our rates. The majority of our clients are in the $5,000 per month range.


We will only work with one law firm in your practice area in your local market.


We want to be the law firm marketing agency you can trust to beat your competition.

Case Study

See just how we achieved a 80% Increase in Visibility a Full Service Law Firm

A Jacksonville Law marketing firm

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