To Redesign your law firm's website or not. That is the question!
The legal profession is constantly adapting to the evolving needs of clients and the public. One way that this adaptation has taken place is through changes in how lawyers market themselves on the internet.
Forbes magazine has even said that websites should be redesigned on an average of 2 years and 7 months!
But the first step for any law firm looking to improve its website's design or functionality should be an assessment of its current condition.
Here are the six questions every law firm needs to ask itself before deciding whether you need a law firm website redesign or not.
1. Your Website is Too Slow
Your website's load time is the first thing a potential client sees when they visit your site.
If it takes too long for pages to load, visitors will simply leave and go somewhere else. Not only that, but Google also penalizes slow-loading sites in their search rankings so you can see how this issue directly affects your bottom line as well.
So make sure that any new design work includes improvements to speed such as utilizing caching mechanisms or reducing image sizes.
2. Your Website's Design is Outdated
If your website is more than two years old, chances are it needs a makeover.
While it might be true that the site still looks great on desktop computers and laptops, there's no guarantee that all visitors will come to you in this way.
Many people access websites through mobile devices and tablets nowadays so if yours doesn't look right or load properly on these platforms then you're missing out.
3. Your Website's Appearance Doesn't Match Your Brand
Every member of your law firm should be able to identify the same color scheme, fonts, and overall visual theme throughout all aspects of your brand.
If these elements are inconsistent or nonexistent then you're not giving clients a chance at trusting that they can turn to you for legal help regardless if it's in their workplace, home, or elsewhere.
Remember that one bad experience with a lawyer could lead them away from ever using another attorney again so make sure yours looks professional.
Another thing related specifically to design is whether your website content matches its current look and feel.
For example, does every page have similar layouts? Is there variation between text font sizes and colors? Are images used inconsistently across pages like some being larger than others while others?
These factors matter in converting qualified leads into clients.
4. Your Website Has Too Many Technical Issues
There are so many elements that can go wrong with a website from broken links to software incompatibility.
The most important thing is for you or your web designer to know how often visitors come across these issues and what kinds of problems they run into regularly.
If the same problem keeps popping up then it's time to change things because this means that people aren't staying on your site as long as you'd like them to.
Just fixing technical errors isn't enough though.
There should be some methodical process in place where users' concerns get addressed promptly when new ones arise such as email notifications sent out each day inviting clients to provide feedback about their experiences online or through phone calls if necessary.
5. Your Competitors' Websites Are Much Better
If your website is outdated, slow-loading, and difficult to navigate then you're going to struggle to attract new visitors.
This means that clients likely won't come back or recommend you unless they have no other choice so it's in your best interest to keep up with what the competition is doing online as a way of benchmarking where yours stands against theirs.
One good way to track this information over time is by utilizing Google Analytics which provides data about how people interact with your site from wherever they might be originating whether it's through mobile devices or desktops/laptops.
The analytics will give you insight into who specifically clicks on certain parts of the site and what these users do when getting there such as scrolling down further and visiting specific landing pages.
6. Your Website isn't Delivering Results
If you continue to use a website that has low conversion rates or is underperforming then it's time for an upgrade.
Your first step should be to implement analytics so you can see how often people are visiting and what they do while there.
Take into consideration bounce rate which measures the percentage of visitors who leave your site without clicking on anything else within the same session (also known as "single-page sessions").
A high bounce rate might mean that something isn't right with your content but also could indicate poor design, slow page speeds, or other factors beyond just this one element.
Another important metric worth considering when gauging overall performance is average visit duration which tells you how long users stay engaged before leaving your site.
Contact Us Today!
While you can spend time fixing the issues above, replacing your website is a much better option. If you need assistance in creating a new website for your law firm, then we can help.
Contact us today to speak to a member of our team.