Law Firm PPC Complete Guide

The Complete Guide to PPC for Law Firms

PPC for law firms is not rocket science, but sometimes it can seem like it if you're a law firm owner. It's no secret that law firms spend a lot of money on marketing. One way they do this is by using pay-per-click (PPC) advertising to generate leads for their firm. PPC ads are an affordable and effective method of getting your name out there.

This guide will show you how to get started with PPC, what the costs are, and why it might be right for you.

What is PPC for Law Firms?

what is ppc?

PPC is an online advertising model where businesses pay for website clicks and impressions. When you click a PPC ad, the advertiser pays a fee to Google or Bing (the two most popular platforms).

How Does PPC Work?

Google and Bing both offer PPC services. Generally, you will sign up for your service by creating an account with one of the platforms.

Then, using their online tools or a third-party advertising platform (like AdNgin), create ads that appear in search results when someone types specific keywords into Google or Bing.

Once your ad is live, it can be found alongside organic search results on most desktop browsers across wherever these respective companies have a presence—which includes 80%+ of websites worldwide.

When viewers click on your ad, they are taken to an advertiser's website where they may choose to contact them about legal representation via phone call or email form submission.

Why Should Law Firms Use PPC?

why use ppc?

Advertising on search engines can be very effective. There are over 100 million unique visitors across all devices on any given day looking up legal terms like "personal injury lawyer" or "divorce attorney."

If your firm has been around for years, it's time to think about getting started with PPC ads. If you're new to marketing, then this could be just what you need.

A well-run campaign can bring leads into your practice who are already interested in the services that you provide.

Is PPC Affordable for Law Firms?

Compared to other forms of advertising, PPC is low-cost. A successful campaign can be run for as low as $100 per month. However, a great one will likely cost more than that.

The key is knowing how to create the best ads possible and targeting the right audience. If you're aware of all your options then it should help you make an informed decision about what's best for your firm.

What Does a Successful PPC Campaign Look Like?

successful ppc campaign

A successful campaign will bring leads to your firm. This means measuring campaigns by conversions rather than just clicks or impressions.

To gauge the success of a PPC ad, track metrics like CTR (click-through rate), CPC (cost per click), and CVR (conversion rates). These numbers can be found in the reporting feature for Google Ads.

Lastly, it helps to get feedback from clients about what they think of each ad you create so that you're always making improvements where necessary.

That way you'll know when people are clicking on ads because they want more information—not out of curiosity.

Need Help With PPC Ads?

If you're convinced that PPC is an effective means of advertising your law firm, then you've come to the right place. To learn more about how we can help, contact us today to speak to a member of our team.