A law firm's blog is an important part of its marketing strategy. With the right content, your website will rank higher on search engines and drive more traffic to your site. This article discusses what type of content you should write for a law firm blog in order to stay relevant and attract potential new clients.
Informative blogs are the best type of blog to write for your law firm. This is because they contain valuable information that can be used in many ways by prospective clients and other interested parties, like lawyers with different specialties or people who want to start a business and need legal advice.
For example, if you run a personal injury law firm, you can write an informational blog about the main types of injuries sustained in car accidents. Informational blogs like these can be used in a number of ways, such as an ebook or handouts that you give to your prospective clients.
Case Studies and Testimonials
Another type of blog post for law firms is the case study. Case studies are useful because they offer real-world examples with concrete outcomes. For example, if you have a client who's been harmed by someone else's negligence and won a large settlement on their behalf, you could use this story to demonstrate what sets your firm apart from other law practices.
Testimonials make for another great content idea for your law firm blog because they tell potential customers how satisfied people were after using your services. Both case studies and testimonials are persuasive content to help convert leads into clients.
In addition, you can write articles for your law firm blog that are SEO-friendly. These articles should answer questions or offer solutions to problems related to a particular legal topic.
For example, if you're an immigration lawyer and one of the most popular topics on Google is naturalization eligibility requirements, then it would make sense for you to address this issue in a post about your practice area.
SEO-optimized content like this will help improve your website's rankings in search engine results pages (SERPs) so long as the keywords used within the article match what people are typing into Google when they want information about immigration lawyers.
Another type of content you should consider is statistical reports. These posts will present data collected by your law firm, such as how many people in a particular area are looking for lawyers or what percentage of cases settle before going to trial.
Statistic reports can be valuable because they help prospective clients understand the likelihood that their case may have a favorable outcome and drive them towards contacting your office for legal representation.
For example, if statistics show that 95% of car accident lawsuits filed go to trial with only one settling out-of-court on average, then this could dissuade potential clients from hiring an attorney who isn't prepared to take their case all the way through the court system until it's resolved.
Therefore, make the effort to compile persuasive statistics to attract more clients to your firm.
How to Create the Best Legal Content
Now that you know which type of content to create for your firm, it's important to understand how to maximize its performance on your blog. Below are some legal content marketing steps to follow to create the most effective content.
Use Both Short and Long-Tail Keywords:
Long-tail keywords are the very phrases you should focus on when creating SEO content for your law firm blog. These words will help target prospective clients and ensure that they find your website on Google's search engine results pages (SERPs).
Short-tail keywords, which consist of one or two-word queries, can be used to attract relevant traffic to a specific post by using them within the title and/or tags.
Both will help pair your articles with relevant search queries.
Use a Content Analyzer:
A content analyzer can help you identify any mistakes within your text. It's important to regularly use one when writing posts for your law firm blog because it will catch errors like spelling or grammar problems before they're published on the site, saving you from embarrassment and potential losing rankings in search engine results pages (SERPs).
Content analyzers can also discover keyword opportunities to help writers embed more keywords naturally in their articles.
The first mistake most legal bloggers make is that their articles are too general in nature.
When writing about topics related to a specific area of the law, try to avoid using broad words like "law" or "practice." Instead, be more targeted with terminology so prospective clients know what type of information they'll find if they continue reading the post.
The more specific your content is, the more willing potential clients will be to give you a call and associate you as an industry expert.
Use Captivating Statistics:
Statistics can be a great way to pique your readers' interest by showing them engaging facts that they might not have known before. Statistics also help in providing context to potential clients when reading your articles.
For example, if you're in the personal injury law field and statistics show that 90% of all car accidents happen within five miles of home, then this could motivate potential clients who are looking for an attorney to contact your office instead of one situated farther away.
Be sure to always use compelling numbers when discussing pertinent topics with prospective clients or writing content posts on your blog because it will help convince people that hiring you is worth their time and money (and may even save them from paying too much).
Need Help With Legal Content Marketing?
Content writing is a skilled trade more than a writing exercise. Hiring a team of professionals is best if you don't have the time or expertise in writing your own content.
At BCP Law Marketing, we can help you craft more engaging content to lead more qualified leads to your firm. Are you interested in learning more about how we can help?